City Rewards

City Rewards is the programmable incentive distribution layer within the Virality Leaderboard. It enables on-chain projects to drive community growth by routing rewards directly to participants through structured, verifiable campaign mechanics.

Where Infomarket measures attention, City Rewards converts it into enforceable economic outcomes.

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Participation Flow

1

Access

Open City Rewards from the navigation menu within the Viral City Base mini-app.

2

Select

Browse active campaigns and opt into one or more reward quests.

3

Complete & Verify

Execute the required tasks, then trigger verification. Upon successful on-chain or off-chain verification, the participant is allocated their proportional share of the campaign's reward pool.

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Reward Structure

Reward denomination depends on the sponsoring project's token lifecycle stage.

Project Stage	Reward Denomination	Risk Mitigation
Pre-TGE	Upcoming project token and/or existing Base-native tokens.	City Protocol requires the sponsoring project to post a stablecoin security deposit of equivalent value to the committed reward pool. This deposit covers participants in the event of a delayed TGE or a significant post-launch valuation shortfall, ensuring that reward commitments carry enforceable backing regardless of token generation timing.
Post-TGE	Native project token or any liquid token on Base.	Standard escrow settlement. Rewards are locked at campaign creation and distributed programmatically upon epoch completion.

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Task Taxonomy

Each campaign comprises one or more discrete tasks selected by the sponsoring project. Current supported task types include:

Task	Action
Follow	Follow the project's Base App profile.
Like	Like a specified cast on the Base App.
Comment	Post a comment on a specified cast.
Repost	Repost a specified cast to the participant's feed.

Task types are designed to map directly to Infomarket's mindshare scoring factors.

Completing campaign tasks not only earns rewards for the participant; it also contributes a measurable engagement signal to the sponsoring project's mindshare score, creating a dual-incentive alignment in which individual reward-seeking behavior compounds into ecosystem-level attention growth.

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Eligibility Models

Eligibility criteria are configured per campaign by the sponsoring project, allowing flexible targeting across different distribution strategies. Common eligibility models include:

Model	Description
Top-N Ranked	Rewards are distributed to the top N participants ranked by completed tasks (e.g., top 200 by step completion).
Full Completion	Rewards are shared equally among all participants who complete every task in the campaign.
First-N Finishers	Rewards are allocated on a first-come, first-served basis to the first N participants who finish all required tasks.

Additional eligibility models, including reputation-gated access (minimum Infomarket creator score), token-gated access (minimum holdings of a specific asset), and historical contribution weighting, are on the development roadmap.

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Onboarding

For creators and users: Access the Virality Leaderboard directly through the Viral City Base mini-app to track real-time mindshare rankings, discover active campaigns, and start earning project rewards immediately.

For projects: Contact City Protocol to configure a City Rewards campaign, define task structures and eligibility models, commit a reward pool, or request featuring on the Infomarket Market Map.