# City Rewards

City Rewards is the programmable incentive distribution layer within the Virality Leaderboard. It enables on-chain projects to drive community growth by routing rewards directly to participants through structured, verifiable campaign mechanics. 

**Where Infomarket measures attention, City Rewards converts it into enforceable economic outcomes.**

<figure><img src="/files/pdhsPJ576pSgylhy8m7k" alt=""><figcaption></figcaption></figure>

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### Participation Flow

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#### **Access**&#x20;

Open City Rewards from the navigation menu within the Viral City Base mini-app.
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{% step %}

#### **Select**&#x20;

Browse active campaigns and opt into one or more reward quests.
{% endstep %}

{% step %}

#### **Complete & Verify**&#x20;

Execute the required tasks, then trigger verification. Upon successful on-chain or off-chain verification, the participant is allocated their proportional share of the campaign's reward pool.
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### Reward Structure

Reward denomination depends on the sponsoring project's token lifecycle stage.

<table><thead><tr><th width="136.92578125">Project Stage</th><th width="168.3359375">Reward Denomination</th><th>Risk Mitigation</th></tr></thead><tbody><tr><td><strong>Pre-TGE</strong></td><td>Upcoming project token and/or existing Base-native tokens.</td><td>City Protocol requires the sponsoring project to post a stablecoin security deposit of equivalent value to the committed reward pool. This deposit covers participants in the event of a delayed TGE or a significant post-launch valuation shortfall, ensuring that reward commitments carry enforceable backing regardless of token generation timing.</td></tr><tr><td><strong>Post-TGE</strong></td><td>Native project token or any liquid token on Base.</td><td>Standard escrow settlement. Rewards are locked at campaign creation and distributed programmatically upon epoch completion.</td></tr></tbody></table>

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### Task Taxonomy

Each campaign comprises one or more discrete tasks selected by the sponsoring project. Current supported task types include:

<table><thead><tr><th width="142.32421875">Task</th><th>Action</th></tr></thead><tbody><tr><td><strong>Follow</strong></td><td>Follow the project's Base App profile.</td></tr><tr><td><strong>Like</strong></td><td>Like a specified cast on the Base App.</td></tr><tr><td><strong>Comment</strong></td><td>Post a comment on a specified cast.</td></tr><tr><td><strong>Repost</strong></td><td>Repost a specified cast to the participant's feed.</td></tr></tbody></table>

Task types are designed to map directly to Infomarket's mindshare scoring factors.&#x20;

Completing campaign tasks not only earns rewards for the participant; it also contributes a measurable engagement signal to the sponsoring project's mindshare score, creating a dual-incentive alignment in which individual reward-seeking behavior compounds into ecosystem-level attention growth.

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### Eligibility Models

Eligibility criteria are configured per campaign by the sponsoring project, allowing flexible targeting across different distribution strategies. Common eligibility models include:

<table><thead><tr><th width="186.74609375">Model</th><th>Description</th></tr></thead><tbody><tr><td><strong>Top-N Ranked</strong></td><td>Rewards are distributed to the top N participants ranked by completed tasks (e.g., top 200 by step completion).</td></tr><tr><td><strong>Full Completion</strong></td><td>Rewards are shared equally among all participants who complete every task in the campaign.</td></tr><tr><td><strong>First-N Finishers</strong></td><td>Rewards are allocated on a first-come, first-served basis to the first N participants who finish all required tasks.</td></tr></tbody></table>

Additional eligibility models, including reputation-gated access (minimum Infomarket creator score), token-gated access (minimum holdings of a specific asset), and historical contribution weighting, are on the development roadmap.

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### Onboarding

**For creators and users:** Access the Virality Leaderboard directly through the Viral City Base mini-app to track real-time mindshare rankings, discover active campaigns, and start earning project rewards immediately.

**For projects:** Contact City Protocol to configure a City Rewards campaign, define task structures and eligibility models, commit a reward pool, or request featuring on the Infomarket Market Map.


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