# The Solution

City Protocol solves these challenges through a dual-layered approach, transforming complex integrations into simple, modular, and low-cost solutions.

<figure><img src="/files/6I3OFULfDCYzMjL9hAx4" alt=""><figcaption></figcaption></figure>

<table data-card-size="large" data-view="cards"><thead><tr><th></th></tr></thead><tbody><tr><td><p><mark style="color:$primary;"><strong>Attention as a Service</strong></mark></p><p>A one-stop platform for founders to measure mindshare, distribute rewards, and offer incentives to effectively engineer virality and UGC. This is driven by our <strong>Reward Module</strong>, featuring Viral City.</p></td></tr><tr><td><p><mark style="color:$primary;"><strong>Neofinance as a Service</strong></mark></p><p>A one-stop platform (SDK/API) for founders to integrate Neofinance features, including <em>Vault, Yield Swap, On/Off Ramp, Payment, Lending / Borrowing, KYC / AML</em>. This forms the <strong>Capital Layer</strong> of the flywheel.</p></td></tr></tbody></table>


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