Reward Module Overview

Daily Incentives Through Mindshare Contribution

The Reward Module is City Neobank's growth engine and primary retention mechanism, powered by City Protocol's Viral City attention infrastructure.

From Attention to Capital

In the attention economy, influence is the scarcest and the most undermonetized resource. City Neobank's Reward system transforms passive content consumption into active, measurable, and rewarded contribution.

Users earn daily rewards by creating and distributing content about projects across the City Protocol ecosystem. Every contribution is tracked and attributed through the Virality Leaderboard on Viral City, while long-term user reputation is recorded in City ID to build a persistent, composable profile that compounds in value over time.

The Reward Module operates on two levels:

For users, it is a continuous earning channel alongside vault yield. Users discover active campaigns, create content(e.g., videos, posts, threads), and earn token rewards proportional to the attention and engagement they generate. This is not a passive airdrop mechanism. It is a proof-of-contribution system: the more measurable impact a user creates, the more they earn.

For projects, it is a distribution-as-a-service layer. Projects seeking visibility and user acquisition launch incentivized campaigns directly on the Reward platform, tapping into City Neobank's active user base. This creates a recurring B2B revenue stream for City Protocol while giving users a continuous pipeline of earning opportunities beyond yield.

No other crypto neobank offers a native attention service model that converts content engagement into capital inflow. This dual function, where user retention through rewards and project distribution through incentives, gives City Neobank a structural growth advantage that compounds as the ecosystem scales.