The Attention Mandate

In the AI era, influence is king. Capital is actively seeking influence among the new generation, but in Web2, distribution is platform-mediated, and attribution is opaque. This makes customer acquisition costs (CAC) volatile and sustainable growth nearly impossible for new projects.

City Protocol treats attention as a scarce resource which can translate to capital formation. We provide the infrastructure where Attention drives DeFi, governed by two core forces:

1. Distribution: Assets spread through a decentralized B2B2C network (Viral City).

2. Conversion: Engagement creates "Mindshare," which directly converts into TVL and liquidity.

The Attention Mandate is our execution layer for these drivers, delivered through three key mechanisms:

Viral City: Viral City democratizes distribution through radical incentive alignment. Instead of marketing budgets being extracted by ad platforms, value is redistributed directly to the community. The AIGC layer compresses the creative learning curve, enabling any user to produce high-quality, on-brand UGC, especially videos and reels. This maximizes the surface area for virality, while the Mindshare layer tracks who created, amplified, and converted attention. This ensures incentives are distributed fairly and transparently based on actual contribution, turning the community into an active, rewarded distribution network.

City ID: Sustained attention requires persistent identity and long-term alignment. City ID provides a provable reputation across the ecosystem, turning one-off viewers into long-term stakeholders. It tracks on-chain history, eligibility, and contribution, allowing projects to identify their most valuable supporters and offer them compounding incentives, or early access to new asset vaults.

Totem City: Attention must eventually anchor to reality. Totem City enables digital narratives to be productized into phygitals. This extends attention from social feeds into physical ownership, commerce, and recurring revenue loops, bridging the gap between digital virality and tangible asset value. Imagine powering projects with Web3 Popmart.

Together, these modules turn Attention into a scaling engine. As the Attention & Capital Dual Flywheel spins, the asset distribution cycle speeds up and becomes more cost-efficient: Attention drives DeFi, and DeFi deepens the liquidity needed to fund more assets.