Building the Attention-Capital Dual Flywheel

Every breakout onchain assets is a feedback loop between attention and capital. Capital funds production and distribution; attention creates demand, revenue, and the wealth effect that attracts more capital. If you only solve one side, on-chain assets can’t either launch or sustain.

City Protocol is built as an Attention - Capital flywheel, a single system that bootstraps and compounds both.

On the Attention Mandate, we make distribution measurable and rewardable. On-chain reputation and identity persist across apps, while our mindshare layer attributes impact projects and individual builders, enabling transparent incentive payments. Virality is engineered through community UGC and programmable rewards, turning attention into revenue and strengthening the market signal for the on-chain assets.

On the Capital Mandate, we provide on-chain yield vaults with transparent rules and settlement. These vaults allocate capital to on-chain assets with durable cash flows, providing on-chain assets with an alternative source of capital and enabling markets to continuously price them. More capital improves execution and distribution, better execution and distribution fuels better growth, hence revenue. This closes the loop.

For City Protocol, it grows with three aligned constituencies:

First, users who consume and invest in on-chain assets.

Second, on-chain assets that can scale sustainably.

Third, investors who seek a transparent, on-chain yield.

When these groups win together, successful on-chain assets become repeatable and scalable.